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File List
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94. Introduction to Action Copywriting Formulas.mp4 11.13 MB
75. The “Why I Got [action] Every [persona] Should Be Aware Of [statement] Formula.mp4 21.33 MB
73. The “How To [action] When [statement] [persona] Edition Formula.mp4 18.84 MB
124. Deciding on a Topic or Subject.mp4 18.38 MB
29. Writing in your Own Voice is Crucial.mp4 13.8 MB
166. Defining Copywriting.mp4 7.47 MB
157. Defining a Call-to-Action.mp4 16.56 MB
129. Blog Post vs. Article.mp4 33.5 MB
67. “Here’s a Quick Way to [Solve a problem] Formula.mp4 25.46 MB
9. You Need Space.mp4 26.16 MB
80. The “[power word] Your [persona] At [activity] [result] Formula.mp4 17.22 MB
153. Sparking Curiosity with the First Sentence.mp4 44.93 MB
90. The QUEST Qualify, Understand, Educate, StimulateSell, Transition Formula.mp4 86.9 MB
37. Rewrite.mp4 24.71 MB
107. The Shorty Formula.mp4 5.53 MB
154. Thoughts on Infographics as the new King of Content.mp4 55.4 MB
65. “Little-Known Ways to… Formula.mp4 17.89 MB
150. Thoughts on Google Trends.mp4 33.47 MB
92. The PASTOR Problem, Amplify, Story, Transformation, Offer, Response Formula.mp4 57.79 MB
109. Meet Renee.mp4 20.3 MB
144. Introvert vs. Extrovert.mp4 28.12 MB
2. Are you a Writer.mp4 14.56 MB
113. Content Strategy as a Career Path.mp4 31.76 MB
149. Top Three Content Marketing Strategies for Long-term Growth.mp4 25.15 MB
165. Hooking your Reader, as a Writer.mp4 7.68 MB
3. You’re an Observer of Life.mp4 13.99 MB
161. Q&A Introduction to Matthew Rolnick.mp4 64.45 MB
126. Are CMS' effective.mp4 14.8 MB
31. Avoid Pretense.mp4 21.15 MB
184. The IDCA Copywriting Formula - Interest, Desire, Conviction, Action.mp4 46.31 MB
93. The FACE Familiar, Audience, Cost, Education Formula.mp4 51.71 MB
180. Using the Storytelling Approach in Copy.mp4 41.96 MB
11. Constancy or Committed.mp4 7.79 MB
6. You Have Doubts.mp4 18.09 MB
89. The PPPP Picture, Promise, Prove, Push Formula.mp4 65.56 MB
142. Handling Feedback and Criticism.mp4 28.92 MB
70. The “[Have a Build a]... You Can Be Proud Of Formula.mp4 14.46 MB
51. A Lackadaisical Attitude.mp4 19.32 MB
86. The ACCA Awareness, Comprehension, Conviction, Action Formula.mp4 54.64 MB
128. How to Promote Content.mp4 25.05 MB
170. Defining a Call-to-Action.mp4 39.65 MB
60. Introduction to the Copywriting Sections of the Course.mp4 32.01 MB
24. Introduction to the Exceptional Writing Journey.mp4 11.61 MB
84. The PAS Problem, Agitate, Solution Formula.mp4 58.76 MB
78. The “[action] For [time] [result] Formula.mp4 16.8 MB
172. Tips on writing News Worthy articles.mp4 12.53 MB
21. The Literate Writer.mp4 31.47 MB
46. Be Serious.mp4 13.16 MB
174. Writing Viral Content.mp4 58.87 MB
72. The “[number] [item][persona] Will Love (Hint [statement]) Formula.mp4 28.11 MB
134. Renee’s Passion for Reading.mp4 97.85 MB
143. Working as Part of a Team vs. Independently.mp4 19.82 MB
4. You’re Always Analyzing This…and That.mp4 21.79 MB
98. The “I Want Button Formula.mp4 24.12 MB
41. Conquer the Art of Description.mp4 27.79 MB
120. Renee’s Sources of Inspiration.mp4 14.53 MB
57. Writer’s Envy.mp4 20.24 MB
138. Renee’s Role as a Finance Columnist.mp4 84.81 MB
171. The importance of a Headline and Examples.mp4 56.36 MB
18. The Hesitant Writer.mp4 35.9 MB
95. The TPSC Text, Placement, Size, Color Formula.mp4 30.42 MB
71. The “What Everybody Ought to Know About______ Formula.mp4 17.72 MB
5. You Live to Write Another Day.mp4 25.69 MB
175. Defining AIDA & Examples.mp4 74.55 MB
136. Mechanics of Strategy.mp4 110.28 MB
155. Social Media, Email. & SEO for Driving Sales.mp4 31.75 MB
55. An Unreasonable Timeline.mp4 25.56 MB
182. Building a Relationship in less than 200 Words.mp4 13.72 MB
81. The We [verb] [object] Here’s What We Learned Formula.mp4 23.45 MB
139. Renee’s Professional Hurdles.mp4 46.15 MB
39. Introduction to the Keys to Exceptional Writing.mp4 14.63 MB
50. Introduction to Exceptional Writing Deterrents.mp4 12.85 MB
66. “Get Rid of [Problem] Once and For All Formula.mp4 18.11 MB
16. The Closet Writer.mp4 45.31 MB
111. The Evolution of Renee’s Work Life.mp4 15.94 MB
119. Renee’s most Memorable Experiences.mp4 19.04 MB
137. Is Blogging Lucrative.mp4 8.81 MB
27. Don’t be a People Pleaser.mp4 19.52 MB
17. The Eternal Writer.mp4 32.44 MB
131. Making Content Unique.mp4 32.05 MB
100. Introduction to Email Copywriting Formulas.mp4 8.9 MB
125. Does Tone Matter.mp4 49.03 MB
87. The AIDPPC Attention, Interest, Description, Persuasion, Proof, Close Formula.mp4 69.86 MB
181. The Importance of Building Reader Profiles.mp4 34.27 MB
99. The “Get...Formula”.mp4 19.64 MB
130. Content Writing vs. Copywriting.mp4 20.92 MB
135. What is “Storytelling”.mp4 146.33 MB
140. Content Strategy for Big vs. Small Brands.mp4 49.19 MB
186. The FAB Copywriting Formula - Features, Advantages, Benefits.mp4 65.7 MB
108. Q&A Introduction to Renee Sylvestre-Williams.mp4 43.19 MB
69. The “[Do something] Like [World-class example] Formula.mp4 17.36 MB
63. “The Secret of... Formula.mp4 23.37 MB
34. Define your Audience.mp4 25.9 MB
14. A Missive or Tenor.mp4 12.94 MB
68. “Now You Can HaveDo Something DesirableGreat Circumstance Formula.mp4 17 MB
146. Renee's Career Aspirations.mp4 26.63 MB
42. Limit Background Information.mp4 10.95 MB
43. Be Relatable.mp4 13.36 MB
106. The ThisThat Formula.mp4 5.59 MB
8. You’re a Lifelong Collector of Tales.mp4 19.97 MB
147. Advice for Aspiring Writers.mp4 17.91 MB
112. Renee’s Passion for Writing.mp4 166.63 MB
110. Renee’s Hobbies and Interests.mp4 68.03 MB
121. Written vs. Video Content.mp4 28.3 MB
158. Ideal Length for Content.mp4 53.38 MB
162. Matthew Rolnick Contributor and Council Member at Forbes.mp4 14.95 MB
141. Five Strengths and Weaknesses as a Content Strategist.mp4 81.27 MB
20. The Inspired Writer.mp4 28.25 MB
79. The “Even The [persona] Can [action] [statement] Formula.mp4 19.44 MB
1. Introduction to the Personal Journey of Writing.mp4 7.32 MB
127. Gauging Success.mp4 13.52 MB
45. Writing is Telepathic.mp4 9.45 MB
117. Getting Published.mp4 40.81 MB
58. A Need for Approval.mp4 21.58 MB
163. Matthew's role as VP of Sales at Yaymaker.mp4 17.02 MB
173. 10 Keyword Formulas that Trigger a Response.mp4 27.17 MB
35. Get Inspired.mp4 10.75 MB
151. Targeting a Global Audience.mp4 27.43 MB
102. The Data Formula.mp4 17.28 MB
118. Press Distribution (PR Web, PR Newswire).mp4 54.66 MB
47. Set Deadlines.mp4 9.91 MB
83. The AIDA Attention, Interest, Desire, Action Formula.mp4 34.67 MB
133. Does Writing Get Repetitive.mp4 61.6 MB
176. Elements of an Offer with High Conversion Rates.mp4 42.28 MB
76. The “[number] Ways To [action] Your [blank] Without Having To.. Formula.mp4 32.8 MB
91. The AICPBSAWN Formula.mp4 74.75 MB
28. Writing is for an Audience of One.mp4 25.33 MB
74. The “[persona]-Friendly Guide To [activity] (statement) Formula.mp4 21.32 MB
159. 10 Words that Trigger an Emotional Reaction.mp4 53.2 MB
169. Building an Emotional Connection with the Reader.mp4 77.88 MB
105. The Endorsement Formula.mp4 24.43 MB
152. Ethically Policing Social Media Content.mp4 35.78 MB
36. Write Daily.mp4 19.92 MB
62. “Who Else Wants… Formula.mp4 23.53 MB
26. Worst Case Scenario.mp4 20.95 MB
104. The Inquiry Formula.mp4 8.07 MB
32. Introduction to becoming an Exceptional Writer.mp4 13.25 MB
122. Thoughts on Paid Advertising.mp4 7.63 MB
116. Ranking Content in Search Engines.mp4 32.79 MB
13. Hunger and Passion.mp4 12.23 MB
77. The “[number] Signs [action] (Don’t Worry [statement]) Formula.mp4 21.77 MB
160. Importance of Crediting a Source.mp4 68.96 MB
96. The Elements Of An Offer Formula.mp4 35.31 MB
12. Tenacity and Determination.mp4 23.22 MB
53. Romanticizing the Writing Craft.mp4 19.87 MB
114. The Implications of SEO and Keywords.mp4 22.64 MB
88. The AAPPA Attention, Advantage, Proof, Persuasion, Action Formula.mp4 90.46 MB
177. The Effectiveness of Deep Discounts in Copy.mp4 19.46 MB
30. Your Own Created Space.mp4 15.5 MB
115. How does a Writer go Viral.mp4 17.82 MB
156. The Importance of Research before Publishing.mp4 43.58 MB
101. The Report Formula.mp4 36.2 MB
52. Feeling Entitled.mp4 14.24 MB
185. The ACCA Copywriting Formula - Awareness, Comprehension, Conviction, Action.mp4 27.56 MB
97. The RAD Require, Acquire, Desire Formula.mp4 39.45 MB
7. You have an Ongoing Love Affair With Books.mp4 10.35 MB
168. Examples of Effective Copy.mp4 37.06 MB
187. The 4 P's Copywriting Formula - Promise, Picture, Proof, Push.mp4 33.63 MB
25. Perspectives of the Exceptional Writer.mp4 8.16 MB
19. The Innovative Writer.mp4 28.15 MB
167. Persuasive Writing Tips for Selling.mp4 7.64 MB
56. Expecting an ‘Easy-Bake’ Outline.mp4 21.01 MB
148. Going back in Time.mp4 29.26 MB
85. The IDCA Interest, Desire, Conviction, Action Formula.mp4 42.57 MB
10. What Defines a Writer.mp4 19.02 MB
164. Matthew's main area of Focus as a Content Writer.mp4 7.39 MB
179. The Concept of Scarcity & Urgency in Copy.mp4 30.28 MB
38. Challenge Yourself.mp4 28.15 MB
178. Defining Social Proof and Use Cases.mp4 59.18 MB
44. Take Risks.mp4 12.98 MB
82. Introduction to Organizational Copywriting Formulas.mp4 8.4 MB
54. Fearing Marketing.mp4 22.39 MB
132. What is Writer’s Block.mp4 97.03 MB
22. The Logical Writer.mp4 26.16 MB
123. Components of Good Quality Web Content.mp4 27.97 MB
49. Feel Good and Be Good.mp4 7.52 MB
48. Re-Evaluate Your Work.mp4 17.98 MB
ilearn.nfo 175 B
64. The “Method, Target and Benefit Formula.mp4 19.32 MB
103. The How-To Formula.mp4 43.13 MB
61. Introduction to Headline Copywriting Formulas.mp4 21.71 MB
145. Finding Inspiration for Content.mp4 20.63 MB
33. Importance of Reading.mp4 22.99 MB
183. The PAS Copywriting Formula - Problem, Agitate, Solution.mp4 27.65 MB
23. The Savvy Writer.mp4 36.46 MB
188. Additional Writing Tips from Matthew Rolnick.mp4 196.2 MB
40. Don’t be Obsessed with Grammar.mp4 10.08 MB
15. Introduction to the Kind of Writing Styles that Suit Your Personality.mp4 56.52 MB
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